Services & Expertise
Marketing support across customer acquisition and retention, with specialist expertise in email and automation, Meta advertising and integrated campaigns.
Our Spectrum of Expertise
Email Marketing & Automation
Email marketing built around what happens before and after the send, from individual campaigns to automated customer journeys that nurture, convert and retain.
Expertise includes:
Email strategy · Campaign planning & delivery · Automated flows · Customer journeys · Lead nurture · Segmentation · Personalisation · Copy & content · A/B testing · Reporting & optimisation
Typical projects
-
Email marketing audit & recommendations
-
Welcome/nurture sequence setup
-
Customer journey & automation build
-
Existing automation review and optimisation
-
Email campaign planning & delivery
-
Ongoing email marketing management
Meta Advertising
Paid Meta campaigns covering planning, setup and ongoing optimisation, whether the objective is reaching new audiences, generating leads or driving conversions.
Expertise includes:
Campaign strategy · Campaign setup · Audience targeting · Ad copy · Creative direction · Testing · Optimisation · Performance reporting
Typical projects:
-
New Meta campaign setup & launch
-
Existing account/campaign review
-
Campaign optimisation
-
Ongoing Meta advertising management
Integrated Marketing Campaigns
Campaigns that bring digital and traditional marketing together around one objective, rather than treating every channel as a separate piece of activity.
Expertise includes:
Campaign strategy · Audience & messaging · Channel planning · Email · Paid social · Content · Digital & traditional activity · Campaign coordination · Reporting
Typical projects:
-
Product/service launch campaigns
-
Lead-generation campaigns
-
Customer engagement campaigns
-
Awareness campaigns
-
Multi-channel promotional campaigns
-
Campaign planning & delivery
Ways to work together
We move beyond metrics to discover the human pulse within every organization.
One-Off
Focused expertise for a specific marketing need.
Ideal for audits, reviews, strategy, planning or troubleshooting existing activity.
Best for:
Email audits · Automation reviews · Meta reviews · Campaign planning
Projects
A defined piece of work with a clear scope, timeline and outcome.
From setting up an email automation programme to planning and delivering a complete campaign.
Best for:
Automation builds · Campaign launches · Email programmes · Integrated campaigns
Ongoing
Regular support for marketing that needs continuous management and optimisation.
An agreed monthly scope provides consistency without the commitment of an in-house hire.
Best for:
Email management · Meta management · Campaign optimisation · Ongoing marketing support